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Pixel Relay

Install the tracker

Put a website's tracker snippet on every page of your site so events start reaching the relay.

1 min read Updated 8 Oct 2026

Each website has its own snippet. It loads the tracker from Pixel Relay and sends a page view on every page. Your conversions are then sent with one line of JavaScript each, see Send events.

Walkthrough Copy the tracker snippet 1 / 4
Step 1: Open the website and scroll to Install the tracker. Step 2: The API key identifies this site to the relay. The WordPress plugin asks for it. Step 3: The snippet loads the tracker and sends a page view on every page. Step 4: Click Copy snippet, then paste it into the head of every page of the site.

Open the website and scroll to Install the tracker.

The API key identifies this site to the relay. The WordPress plugin asks for it.

The snippet loads the tracker and sends a page view on every page.

Click Copy snippet, then paste it into the head of every page of the site.

  1. Step 1: Open the website and scroll to Install the tracker.
  2. Step 2: The API key identifies this site to the relay. The WordPress plugin asks for it.
  3. Step 3: The snippet loads the tracker and sends a page view on every page.
  4. Step 4: Click Copy snippet, then paste it into the head of every page of the site.

Copy the snippet

  1. Open Websites and click the website.
  2. Scroll to Install the tracker.
  3. Click Copy snippet.

It looks like this, with your website's API key in the address:

<script>
  window.PixelRelayTrackerConfig = { autoTrackPageViews: true };
</script>
<script src="https://pixelrelay.co/api/tracker/YOUR_API_KEY.js" async></script>

Paste it into your site

Paste the snippet into the <head> of every page, just before </head>. Where that is depends on how the site is built:

  • WordPress: use the Pixel Relay plugin instead. It adds the tracker and sends form and WooCommerce events for you.
  • A theme or template: add it to the shared header template, so every page gets it.
  • Google Tag Manager: add a Custom HTML tag with the snippet, firing on All Pages.
  • Website builders (Webflow, Squarespace, Wix): use the site-wide custom code in head setting.

Keep the two parts in this order. The settings block must come before the script, or the tracker will not start on its own.

Remove the Meta Pixel for the same events

If the site also has Meta's own pixel code sending the same events, Meta counts them twice and the browser still talks to Meta. Remove the pixel code, or stop it sending the events Pixel Relay sends.

The API key

The API key under Install the tracker identifies the website. It is not a secret, it is part of every page that carries the snippet, and the relay only accepts it from your allowed domains. The WordPress plugin asks for it.

Next

Check the installation, then send your conversions.

Related articles

The WordPress plugin Connect a WordPress site with the Pixel Relay plugin, which loads the tracker and sends form, WooCommerce and custom events. Check the installation Confirm the tracker is running on your site and its events reach Pixel Relay and Meta. Send events from your site Send leads, bookings and purchases to Pixel Relay with one line of JavaScript, with optional customer details that are hashed.

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