Read a website's analytics

Every website has its own analytics, built from the relay's event log. Open it from Websites with the chart button in the website's row, or from the dashboard by clicking the website's name.

Pick the period. Every number on the page follows it.

The top rows show what the site sent, what reached Meta, and your visitors and leads.

Pages lists the most viewed addresses, already cleaned of health terms and query strings.

Leads shows every lead event and which site event it came from.

Referrers shows which sites sent visitors. Only the host is kept, never the full address.

Event log lists every event the relay handled, newest first, with its delivery status.

Next

Done

That is the whole flow. Try it in your own dashboard.

Watch again

1. Pick the period. Every number on the page follows it.

2. The top rows show what the site sent, what reached Meta, and your visitors and leads.

3. Pages lists the most viewed addresses, already cleaned of health terms and query strings.

4. Leads shows every lead event and which site event it came from.

5. Referrers shows which sites sent visitors. Only the host is kept, never the full address.

6. Event log lists every event the relay handled, newest first, with its delivery status.

1. Step 1: Pick the period. Every number on the page follows it.
2. Step 2: The top rows show what the site sent, what reached Meta, and your visitors and leads.
3. Step 3: Pages lists the most viewed addresses, already cleaned of health terms and query strings.
4. Step 4: Leads shows every lead event and which site event it came from.
5. Step 5: Referrers shows which sites sent visitors. Only the host is kept, never the full address.
6. Step 6: Event log lists every event the relay handled, newest first, with its delivery status.

Filters#

• Period: last 7, 30 or 90 days, all time, or a custom range. Every number follows it, and changes are compared with the period before.
• Domain: shown when the website has received events from more than one of its domains. Pick one to see only its numbers.

The filters are kept in the page address, so you can bookmark or share a view.

The top rows#

• Received from site, Delivered to Meta, Failed to deliver: the same as on the dashboard, for this website.
• Unique visitors: distinct visitors, counted from a keyed hash of their IP address.
• Page views, with views per visitor.
• Leads: events sent to Meta as Lead. Other conversions, like Schedule or Purchase, are counted under Events by type.
• Visitors who became leads: leads divided by unique visitors.

The tabs#

Hover a Failed status to see Meta's reason.

Why numbers differ from Meta's#

Meta's reports count what it attributes to ads, de-duplicates against other sources and can take a day to settle. Pixel Relay counts every event it relayed. Expect them to be close, not identical.