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Guides and step-by-step walkthroughs for connecting your sites to Meta through Pixel Relay.
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Why Pixel Relay
Is Pixel Relay right for you?
Who gets the most from Pixel Relay, what it replaces, and when you may not need it.
Getting started
How the relay works
Follow one event from a visitor's browser, through the relay's checks and clean-up, to Meta's Conversions API.
Privacy and sanitising
What the relay removes before Meta sees an event
Exactly what Pixel Relay strips, replaces, hashes and adds to every event before it is sent to Meta.
Getting started
Setup checklist
Everything to do, in order, to get a website's conversions flowing to Meta through Pixel Relay.
Browse by topic
Why Pixel Relay
Who the relay is for and how it keeps sensitive details away from Meta.
2 articles
Getting started
What Pixel Relay does, a tour of the dashboard and the setup checklist.
4 articles
Meta setup
Find your Pixel ID, create a Conversions API token and test the connection.
3 articles
Websites
Add a site, allow its domains and choose its privacy and rate limit settings.
4 articles
Install the tracker
Put the snippet or the WordPress plugin on your site and check it works.
3 articles
Events and mappings
Send events from your pages and map their names to Meta standard events.
3 articles
Privacy and sanitising
What the relay strips, hashes and keeps before anything reaches Meta.
3 articles
Analytics
Read your traffic, leads and referrers, and deal with failed deliveries.
3 articles
Your account
Sign in, change your password, turn on two-factor and pick an appearance.
2 articles
Developers
The tracker API, the track endpoint and the exact data the relay keeps.
2 articles
Troubleshooting
Events missing in Meta, blocked origins, rate limits and other common problems.
2 articles
Watch how it is done
Short, clickable walkthroughs recorded in the real dashboard.
Still stuck?
Tell us what you are trying to do and we will help you set it up.