Event mappings

Your site sends names that make sense to you, like schedule_appointment or book_open_evening. Meta optimises ads for its own standard events, like Lead or Schedule. A mapping connects the two, per website.

On the website's page, click Mappings.

Type the event name your site sends, exactly as the code or plugin sends it.

Pick the Meta standard event it should count as.

Click Add mapping.

The mapping is live for the next event. Use the row's buttons to pause or delete it.

Next

Done

That is the whole flow. Try it in your own dashboard.

Watch again

1. On the website's page, click Mappings.

2. Type the event name your site sends, exactly as the code or plugin sends it.

3. Pick the Meta standard event it should count as.

4. Click Add mapping.

5. The mapping is live for the next event. Use the row's buttons to pause or delete it.

1. Step 1: On the website's page, click Mappings.
2. Step 2: Type the event name your site sends, exactly as the code or plugin sends it.
3. Step 3: Pick the Meta standard event it should count as.
4. Step 4: Click Add mapping.
5. Step 5: The mapping is live for the next event. Use the row's buttons to pause or delete it.

Add a mapping#

1. Open the website from Websites and click Mappings.
2. Under Add a mapping, type the Site event exactly as your site sends it. Names are not case sensitive.
3. Choose the Meta event.
4. Click Add mapping.

It applies to the next event. Several site events can map to the same Meta event, for example schedule_appointment and book_consultation both to Lead.

Pause, delete or reset#

• The pause button in a row stops a mapping without deleting it. Its events are then sent as unnamed codes.
• The bin deletes it.
• Reset to standard set replaces all of the website's mappings with the standard set below. Your own mappings are removed.

Events without a mapping#

A name with no active mapping is sent to Meta as a code made from the name, like evt_a1b2c3d4. Meta cannot read anything from it, and it does not count as a conversion. If a conversion never shows up in Meta under its standard name, a missing mapping is the usual reason: check the website's Event log for the site event name and add it here.

The standard set#

New websites start with these, unless Add the standard event mappings was unticked:

Keep pageview mapped. The tracker sends every page view with that name.