Setup checklist
Everything to do, in order, to get a website's conversions flowing to Meta through Pixel Relay.
1 min read
Updated 8 Oct 2026
Most sites are live in under fifteen minutes. Work down the list; each step links to its own guide.
In Meta
- Find the Pixel ID of the pixel (dataset) your ads use. How
- Generate a Conversions API access token for that pixel. How
- Optional: copy a test event code from the Test events tab, to check the setup. How
In Pixel Relay
- Add the website with its Pixel ID, token and domains. If you cannot add websites yourself, send these to your account team. How
- Check the privacy settings: health terms removed, domain hidden or not, visitor IP sent or not. How
- Send a test event from the website's settings and see it arrive in Meta.
On your site
- Paste the tracker snippet into the
<head>of every page, or install the WordPress plugin. How - Send your conversions: a form submission, a booking, a purchase. How
- Map the event names your site sends to Meta events. How
Check it works
Related articles
Find your Pixel ID
Where to find the Meta Pixel (dataset) ID that Pixel Relay sends events to.
Install the tracker
Put a website's tracker snippet on every page of your site so events start reaching the relay.
Event mappings
Turn the event names your site sends into Meta standard events like Lead and Purchase, per website.
Still stuck?
Tell us what you are trying to do and we will help you set it up.