1. The agreement
These terms apply between Webook ("we", "us") and the business that uses Pixel Relay ("you", "the customer"). By using the service, or letting your staff use it, you accept them. If you have a signed order or proposal with us, it takes priority over these terms where they differ. Pixel Relay is a business service; it is not offered to consumers.
2. The service
Pixel Relay receives events from your websites through a tracker script or API, sanitises them as described on our website and in our Privacy policy, and delivers them to the Meta Conversions API using the Pixel ID and access token you provide. It also provides a dashboard with event mappings, blocked terms, analytics, short links and website add-ons. We may improve or change features over time, and will not knowingly remove core functionality you rely on without reasonable notice.
3. Accounts
- We create accounts for you; you tell us who should have access and at which role.
- Keep passwords confidential and turn on two-factor authentication. You are responsible for what happens under your accounts.
- Tell us promptly at info@weboook.co.uk if you suspect an account has been compromised, or when someone should no longer have access.
4. Acceptable use
You must not:
- Send events from websites you do not own or are not authorised to manage.
- Deliberately send data that the sanitising is designed to keep out, such as diagnoses, treatment details or other special category data, or use custom fields to get around it.
- Use the service for anything unlawful, deceptive or in breach of Meta's terms and advertising policies.
- Try to access other customers' data, probe or overload the service, bypass rate limits or reverse engineer it, except where the law allows.
- Resell or provide the service to third parties without our written agreement. Agencies may use it for their own clients.
5. Your responsibilities
You are the controller of the data your websites send. You are responsible for:
- Having a lawful basis for the tracking and getting any consent your visitors must give, including for cookies and similar technologies.
- Telling visitors, in your own privacy notice, that their data is shared with Meta through a service provider.
- Reviewing the sanitising settings, event mappings and blocked terms for each site so they fit your business.
- Deciding whether your use of Meta's tools meets the laws that apply to you, including health privacy laws such as HIPAA where relevant.
Pixel Relay reduces what Meta receives, but it does not make any particular use of Meta's tools lawful, and nothing on our website is legal advice.
6. Meta
Meta is not our subcontractor. Your use of the Meta Pixel and Conversions API is governed by your own agreement with Meta, including Meta's Business Tools Terms. We are not responsible for Meta's handling of the data it receives, for its decisions about your ad account, or for changes Meta makes to its APIs, although we will work to keep the relay compatible.
7. Fees
Fees are set out in your proposal or invoice. Unless stated otherwise, invoices are payable within 14 days. We may suspend the service if an invoice is more than 30 days overdue after giving you notice. Fees exclude VAT, which is added where applicable.
8. Data protection
When we process personal data for you, we act as your processor under the Data processing addendum, which forms part of these terms.
9. Intellectual property
We own Pixel Relay, its software, add-ons and documentation. You get a non-exclusive, non-transferable right to use them for your business while your subscription is active. You own your data and your configurations, and give us the right to process them only to provide the service.
10. Availability
We aim to keep the relay available at all times and to fix problems quickly, but we do not guarantee uninterrupted or error-free operation. Planned maintenance will be kept short and scheduled outside business hours where we can. Events received while Meta's API is unavailable may not be delivered.
11. Liability
- Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.
- Neither party is liable for loss of profits, revenue, advertising performance, goodwill or data, or for indirect or consequential loss.
- Otherwise, each party's total liability in any 12-month period is limited to the fees you paid for the service in that period.
- You will compensate us for claims from third parties arising from data you send through the service in breach of these terms or the law.
12. Suspension and termination
Either party can end the service with 30 days' written notice, or immediately if the other party materially breaches these terms and does not fix the breach within 14 days of being asked. We may suspend access straight away if it is needed to protect the service, other customers or the public. When the service ends, we will stop relaying events and delete your data as set out in the Data processing addendum.
13. General
- We may update these terms. We will give at least 30 days' notice of material changes by email, and continued use after that means you accept them.
- Neither party is responsible for delays caused by events outside its reasonable control.
- If any part of these terms is unenforceable, the rest still applies.
- These terms are governed by the law of England and Wales, and its courts have exclusive jurisdiction.
Questions about these terms: info@weboook.co.uk.